SensaSlim Shonky Shows Up TGA

By now you most probably know that SensaSlim won the Choice Shonky for “making snake oil look good”. Or rather, “SensaSlim (and friends)”.

Delightfully the TGA receive an honorary Shonky for their mind blowing apathy and inbred inability to delist the rubbish. Choice report:

The TGA, who deserve an honorary Shonky for their role in this, have had ample reason and opportunity to delist the product, ensuring it can no longer be sold in Australia, but have declined to do so. Even after the TGA’s advertising Complaints Resolution Panel recommended its delisting due to non-compliance with regulations, they have sat tight and done nothing.

Of course the TGA who can, according to the TGA simply do no wrong, rejected this award in the same hilarious manner they reject any responsibility for regular TGA failures. Reported in The Australian, “Unproven slimming spray wins a shonky”:

The TGA revoked Sensaslim’s approval to make such claims, but it has not delisted the product for sale, as suggested by its panel, earning it an “honorary Shonky”. A spokesperson says the Shonky is unwarranted: “The TGA continues to take regulatory action against SensaSlim Solutions to remove it from the Australian Register of Therapeutic Goods.”

The spray continues to be sold by several Australian internet pharmacies. This prompted [Ken] Harvey to write to the Pharmacy Board of Australia this week, alerting it to possible “breaches by pharmacists” of legislation prohibiting them from misleading advertising.

Which is exactly why the spray should have already been delisted. People are still being ripped off. More on the failing effectiveness if not relevance of the TGA can be read here at Australian Skeptics.

Just recently on October 27th the Parliamentary Secretary for Health and Ageing, Catherine King, hinted at regulatory change. Speaking at the Complementary Healthcare Council of Australia’s (CHC) National Conference King agreed that the Auditor General’s report into the TGA this year highlighted concerns. Pharmacy Daily report:

These issues, including poor compliance rates, resulted in recommendations for improving the process of regulation for complementary medicines and the handling of advertising complaints. Specific recommendations listed in the report, including: the timely completion by TGA of key guidance material for complementary medicines; improving the integrity of the self-assessment process for listing complementary therapies whilst limiting the use of inappropriate claims and indications, have been accepted by the TGA and are now in the planning stages for implementation.

King also said planning is now occurring for further report recommendations including making information available to the public on each listed complementary medication; improving the quality of the regulatory framework through the use of risk profiles; and the development of documented procedures for handling advertising complaints including timelines for completing investigations.

An informal working group had also identified that the current system doesn’t “sufficiently encourage compliance”. Indeed. It cannot be understated how appalling the TGA behaved in setting in train some of it’s regulatory powers, such as seeking original and stated evidence from sponsors of ARTG products, only upon discovering the Auditor General was to investigate. Put simply, the TGA can at any time ask for the evidence of any ARTG listed “alternative to medicine” product and act accordingly. Put rather more simply, they don’t.

Despite having several months to discern whether SensaSlim (and a plethora of other scam products) meet requirements Pharmacy News reported last week on the TGA dodging any criticism surrounding Sensaslim. Not happy about it’s honorary Shonky for apathy in the face of urgency, it was noted that:

… a TGA spokesperson insisted it was reviewing whether the product met the requirements for listing on the Australian Register of Therapeutic Goods (ARTG). “It is nonsense to say that the TGA has taken no action in relation to SensaSlim,” the spokesperson said. “The TGA continues to take regulatory action against SensaSlim Solutions to remove it from the ARTG.

As for the SensaSlim Scam itself, well the European and American markets – always the primary target – are now copping it. The same flashy websites once active in Australia, with exactly the same claims are misleading consumers on those continents. The UK Medicines and Healthcare Products Regulatory Agency cannot act to have the misleading advertising removed unless:

  • The site is hosted in the UK
  • The profits are banked in the UK
  • The product is distributed from the UK
  • And is a medicinal product

Profits from sales of SensaSlim go via PayPal into the bank account of Peter Foster’s QLD girlfriend Liana Emberg. Liana is understandably keeping quiet. Emberg was one of seven SensaSlim scam scally wags who had their bank accounts frozen by the ACCC.

Somehow I doubt poor Liana is losing out.

Check out all 2011 Shonky Awards here (SensaSlim 2:40)

Blackmores’ black heart: Would you like lies with that?

One can be forgiven for wondering exactly how pharmacist members of The Pharmacy Guild of Australia, will keep a straight face when giving advice about medication.

Not that they don’t have the training to do so. Far from it. Which is what makes the money spinning deal to push Blackmores’ “companion products” to certain medications particularly galling. By it’s very nature this “Coke and fries” (to use Blackmores term) deal is predicated on pharmacists pre-empting doctors and making on the run diagnoses. Diagnoses that they aren’t equipped to make and that may also prove deleterious.

The scam works like this. Blackmores have identified key prescription medicines and isolated potential “nutritional consequences”. They’ve proposed a “companion product” to the prescription with scant regard to the fact that no standing recommendations exist. More so, research into this approach to supplements is both ambiguous and has revealed negative effects.

The four areas you should be terrified about are:

  • Proton pump inhibitors and magnesium deficiency with muscle cramps, vertigo, hyper-irritability, excitability and the inevitable poor concentration. But if you can remember where you’re going for long enough you can limp to the chemist, stagger from wall to wall and unleash your hyper-rage upon stock to ensure a swift diagnosis.
  • Antibiotic treatment, upset GI microflora and the need for probiotics helped along by icky stories of bloating, farting and diarrhoea. Fear not you gaseous, smelly, splattering assault upon polite society, for they have just the probiotic for you.
  • Anti-hypertensives and zinc deficiency along with poor immunity, poor appetite, impaired sense of taste and smell. Topped off with poor skin health (delayed wound healing), GI tract issues with the inevitable diarrhoea which compounds zinc deficiency. Can’t eat, can’t heal, can’t taste, can’t smell and you’re stuck in the toilet. There’s a plus in there somewhere but no doubt you need a zinc supplement.
  • Statins (cholesterol lowering drugs) and myalgia plus (get this) “muscle soreness”. Along with cramping, weakness and fatigue, you clearly need Coenzyme Q 10 and vitamin D3. What a pity you’re already too shattered to get out of bed.

Of course dealing with the nutritional consequences, may have… er, consequences. For example Blackmores go on to tell consumers, CoQ10 may:

• Have hypotensive effects in patients with hypertension and may have additive effects on antihypertensive medications

• Interfere with some types of chemotherapeutic agents. Use with caution

• Decrease the anticoagulant effect of warfarin

• Decrease blood glucose levels in people on hypoglycaemic therapy

Vitamin D3 may theoretically cause hypercalcaemia if taken with thiazide diuretics. Caution is advised in those with hyperparathyroidism, malignancies that increase serum calcium levels or other risk factors for hypercalcaemia. Zinc may decrease absorption and blood levels of tetracycline and quinolone antibiotics unless doses are separated by at least 2 hours.

Magnesium may decrease the absorption and efficacy of tetracycline and quinolone antibiotics, bisphosphonates and chlorpromazine unless doses are separated by at least 2 hours. If using [Blackmores' probiotic] with antibiotics to which [Blackmores' probiotic] is sensitive, separate doses by at least two hours.

This is enough to make you pause and think about chatting at length with your doctor. There’s a few other useless spooky observations that the (s)CAM industry simply rock at pulling off. Such as vitamin D deficiency being widespread and associated with poor CV health. Magnesium contributes to healthy teeth, bones, muscle/nerve function, electrolyte balance and normal energy metabolism. Myalgia is one of the most common reported adverse effect of statin use.

Many patients – particularly older ones – may already have poor nutrient intake… 1/3 of Aussies over 18 don’t get the RDI of magnesium. My favourite is the veiled suggestion GP’s aren’t capable of doing their job: ”…the TGA have advised prescribers to be alert to hypomagnesaemia in people taking PPIs”. To which I can easily imagine Professor Farnsworth from Futurama saying, “Why yes… which is exactly why cowboy’s like you should stay the hell away from grown up science”.

With the help of Dr. Ken Harvey, who we know here from the SensaSlim saga, we can pin down the extent of frivolity being advanced by this joint venture. The statin claims are particularly bold, given side effects. Also, noting Wyman et al;

Some small clinical trials seem to show that coenzyme Q10 supplements can be used to lower blood pressure and to treat or prevent myalgia caused by hydroxymethylglutaryl coenzyme A reductase inhibitors (statins). However, larger trials are needed to determine if they are truly effective for these purposes.

On the topic of probiotics, The March 2011 issue of Therapeutic Guidelines Antibiotic, states;

There is some evidence that prophylactic probiotics reduce the incidence of antibiotic-associated diarrhoea but the appropriate combination of agents has not been established, so probiotics cannot be recommended for routine use. In immune-compromised patients, occasional cases of probiotic-associated bacteraemia have occurred

Regarding zinc and magnesium supplementation there is no standing recommendation for use with anti-hypertensive therapy and PPI use respectively. As Farnsworth just reminded us, being on the lookout for symptoms is for trained health professionals. Blackmores’ hijacking of professional guidelines is just another trick for selling for the sake of it.

Consumers Health Forum of Australia chief Carol Bennett claims in Fairfax that the entire caper is unethical and urges consumers to demand evidence and report pharmacists who lean on fears. Geraldine Moses, who is a drug safety researcher reminds us of the folic acid related seizures epileptics sustained after taking a supplement to combat the reduction in folate specific to epilepsy medication.

Today The Age reported;

PHARMACISTS have been accused of putting money ahead of patients’ interests after striking a controversial deal to market dietary supplements with prescription medicines.

The Pharmacy Guild of Australia, which represents 94 per cent of Australia’s 5200 pharmacies, has agreed to start recommending a range of Blackmores products to patients when they pick up prescriptions for anti-biotics, blood pressure drugs, cholesterol medicine and proton pump inhibitors.

Last week, Blackmores chief executive Christine Holgate told Pharmacy News the deal meant they could provide ”the Coke and fries” with prescription drugs while providing pharmacies with ”a new and important revenue stream”.

Her comments prompted sharp criticism from doctors and consumer advocates who said it risked turning pharmacies into McDonald’s-like businesses that push products onto patients who do not need them. Under the deal, when a prescription is filled, a prompt in the pharmacist’s computer system will remind them to discuss a particular Blackmores product that has been designed to offset possible side-effects of their prescription drug.

[......]

Australian Medical Association president Steve Hambleton said the move was outrageous and smacked of commercial interest rather than clinical need.

He said he did not know of any solid evidence backing the combination of dietary supplements with the prescriptions included in the deal. ”I think the evidence for Coke and fries is about the same as the evidence for these products,” he said. Dr Hambleton said the recommendations had the potential to confuse patients, who should trust their doctors to prescribe them what they need without any conflicts of interest.

Geraldine Moses, a drug safety researcher and pharmacist based at Brisbane’s Mater Hospital, said she was concerned about the deal because of good evidence that the more drugs a person took, the more likely they were to have adverse reactions and interactions. She said while Blackmores may have evidence showing that prescription drugs reduce particular nutrient levels and that their supplements increase those nutrient levels, it was incorrect to presume that replenishing those levels was the right thing to do.

Outrageous, unethical and potentially dangerous according to experts. This is undoubtedly a grab for money targetting a demographic that is unable to afford trumped up scams with potential risks. Given the appalling performance of the alternative product industry in the recent Auditor General’s Report and concerns raised about regulation of same in the TGA Transparency Review in July, the Pharmacy Guild should be ashamed of itself.

I wish Professor Farnsworth could get a piece of them.

Federal Court of Australia makes interim orders concerning SensaSlim solution

More SensaSlim posts here

Oh, Oh, Oh, O’Brien of SensaSlim gives us more hanky panky

Peter O’Brien, SensaSlim director and rumoured buddy of Peter Foster seems unable to break the back of his attention seeking behaviour.

Peter O'Brien

Firstly however, the good news is that the initial defamation case brought by SensaSlim for $800,000 against Ken Harvey was dismissed on Monday. Harvey was awarded costs but with a mere $280,000 in the SensaSlim kitty, he is unlikely to see any returns. There is quite a queue for payments from SensaSlim who misled investors on return potential. It turned out to be zero.

Five days ago we had a SensaSlim saga update which included reference to the press release-masquerading-as-news-until-you-read-the-disclaimer, of O’Brien’s intent to sue Ken Harvey for $1 million dollars. Like all the other articles O’Brien authored on international.to it is now a mere 404 page – and I’ll get onto that. There’s a section in the above post along with most of the disclaimer. It was a kind of desperate sales pitch, personal attack on Harvey and attempt to defend SensaSlim as a genuine product because TGA regulations are geared to prevent harm, not provide efficacy.

He’s right on the last point and the very fact this nonsense continues is a black mark against the “self certification” process of the TGA. This was raised during the recent transparency review of the TGA which you can read and catch up on here. With luck O’Brien has done Aussies a favour by exploiting this appalling hole in our supposed regulatory body for therapeutic goods. Frozen assets, links to crime figures, non existent research from non existent institutes, false claims about a dud product, duped investors, defamed obesity experts, fraud, [all earning ACCC charges of misleading and deceptive conduct under Trade Practices Act 1974], defamation cases dismissed, contempt of court (I’ll get to that also) and the product still remains listed with the TGA.

O’Brien need only insist that the ingredients have been proven and used in weight loss products (and he is), point to the TGA listing (and he is) and feign unfair criticism thus defamation on Dr. Harvey’s part (and he is) to keep making money from a useless product that was a scam from day one. The Australian reported on Tuesday that he is seeking $1.75 million in damages and costs. Check The Australian Skeptics for information on donations to help Ken Harvey or head on over directly to the designated PayPal account.

A TGA representative confirmed the SensaSlim listing as it has “no unsafe products”, and in a typical bureaucratic promise of a glacially paced plan, proffered;

However, the TGA is considering a number of matters regarding the listing of Sensaslim Solution on the Australian Register of Therapeutic goods.

Nonsense. Until the suit against Dr. Harvey (which is another S.L.A.P.P.) is finalised the Complaints Resolution Panel can do nothing. O’Brien continues to profit with the TGA’s blessing. On this point there is a brand new Get Up campaign launched by the founder of The Celestial Teapot skeptic group. Calling on state and federal governments to provide consumer protection from quacks and health scams. It’s a compelling argument and thankfully includes calling to account that Victorian government bastion of all things scam-worthy and useless The Better Health Channel – which tax payers fund. Other states have similar insults.

Back to O’Brien. Yesterday it emerged that the ACCC was launching contempt of court proceedings against Peter O’Brien. It was postulated he has sent more of those ridiculous and at times thuggish “newsletters” he and Adam Troy Adams favoured to franchisees, this time warning that cooperating with the ACCC might be financially costly. Yes you read that correctly. Cooperating with the ACCC to get back money SensaSlim scammed from them might be costly. However we now know the ACCC has been granted an injunction stopping this latest rather ambitious attempt to still scam his already hurting victims. O’Briens cavalry seem to have gotten lost.

Some welcome clarification emerged also. I’ve written a couple of times about some correspondence with an editor from international.to, which is owned by RogersDIGITAL marketing. I’d complained about the content of articles written by Peter O’Brien and glowing comments published beneath. They were eventually deleted, and correspondence ceased which as I said was fine by me. It was their call to resume any exchange. I’d argued elsewhere on the deletions, “…I doubt due to my objections, but rather their own integrity given the balance of developments”.

So a refreshing development came to pass. The “Greg” singing off emails is Greg Rogers from RogersDIGITAL, who was responsible for the impossible to miss disclaimer under O’Brien’s last piece. Not only was O’Brien none to happy with this piece of honesty, but had long been advising Rogers to delete email correspondence. Fairfax write;

Simon White, SC, for the commission, said Greg Rogers, of the online news and classified websites business Rogers Digital, had contacted the commission, concerned at emails from Mr O’Brien telling him he should delete every email after reading it, and warning of the confidential nature of business relations.

”If at any time in the future [he was questioned] you can honestly say every email was erased,” one email said.

Another said he should ”never admit you are paid for a story”.

If Mr Rogers agreed that he would delete all correspondence with himself, SensaSlim and another director, Adam Adams, we can ”move forward and do a lot of business”, Mr O’Brien wrote.

He said if Mr Rogers was interviewed by the ACCC voluntarily then ”you are doing so in violation of confidentiality, both real and implied”. ”I ask you immediately erase all communication.” [....]

“Greg, I have been reading very hostile comments on sites supporting Ken Harvey,” Mr O’Brien wrote. He queried a disclaimer on the story headlined ”Sensaslim director files million dollar law suit against Dr Ken Harvey” [sic] on a Rogers Digital website.

Oh my. All in all things aren’t presently looking up for Peter O’Brien. Although according to one report he has been listed as a creditor by SensaSlim administrators.

One awaits further developments.

SensaSlim Saga Update

Last we left SensaSlim, it’s ever ambitious team of supporters was getting a dressing down on behalf of The Australian Competition and Consumer Commission securely ensconced within the Federal Court in NSW.

On July 20th, Justice Yates had, according to the ACCC website;

… made orders by consent granting leave for the ACCC to proceed against Sensaslim Australia Pty Ltd (Administrator Appointed) up to 27 July 2011. Orders are extended to 27 July 2011 that Foster, O’Brien and Adams be restrained from taking further steps to make representations regarding the efficacy of the Sensaslim Spray where the basis for the representation is a clinical trial or scientific report, unless the clinical trial was conducted and is the subject of a scientific report which has been published in a peer reviewed scientific journal.

SMH also ran a piece outlining the bans sought by the ACCC against these rather dishonest chaps headed up by one Peter Clarence Foster, one of the least credible exports from our nation girt by sea;

THE consumer watchdog is seeking a 20-year ban on the corporate life of serial conman Peter Foster, over his alleged misleading and deceptive conduct with the weight loss business, Sensaslim Australia.

Lengthy bans are also sought against fellow Sensaslim Spray proponents Peter Leslie O’Brien (15 years) and seven years for Adam Troy Adams. The ACCC has not sought to disqualify a former Sensaslim director, Michael Anthony Boyle from managing corporations, but is seeking a three year ban on him being involved  in businesses which have franchising characteristics. [....]

The ACCC alleged that Sensaslim made false or misleading representations about the profitability of the business to investors who bought franchises. Sensaslim had claimed that franchisees had the potential to earn $4000 a week after they invested $59,950, and there was a ”money back buy-back guarantee”.

The ACCC said there was not the potential to generate the earnings, there were no franchisees generating the projected earnings, and there was no guarantee of a refund. The ACCC also alleges false and misleading conduct by the use of testimonials of the clinical effectiveness of the spray ”when in fact no such [clinical] trial was conducted”, and the failure to disclose Mr Fosters’ involvement in the business.

The next piece of interest was published August 9th, in The Age’s Small Business section. Authorities move to dump conman’s weight-loss spray from market. At this point SensaSlim were eight days overdue in publishing the legally required warning about the action being taken against the company, on the front page of their website.

A HERBAL diet spray linked to notorious conman Peter Foster looks set to be taken off the market, six months after health authorities first received a complaint about it.

Last week, the Therapeutic Goods Administration’s complaints resolution panel called for SensaSlim to be removed from the register of therapeutic goods, which means the spray cannot be advertised or sold.

Executive officer of the panel, Judith Brimer, asked the TGA to cancel its listing after SensaSlim Australia failed to withdraw advertising that lacked approval. A spokeswoman for the TGA said it was considering the request. The panel’s call comes six months after Melbourne academic Ken Harvey first complained about the product, prompting SensaSlim Australia to launch a defamation case against him. [....]

On July 27, the ACCC won orders in the Federal Court for the company to change the front page of its website to inform visitors of the legal action against it. While the notice was required to be posted within five business days, it did not appear on the site yesterday.

Meanwhile, Dr Harvey continues to defend the defamation case launched against him by the company, which is seeking $800,000 damages. Dr Harvey said he hoped the case, which has cost him about $30,000 to date, would be dismissed this month. Supporters are raising money to cover his costs. More than 100 franchisees are believed to have paid $60,000 each to sell SensaSlim, which has sold for about $1200 a litre or $60 for a 50 millilitre bottle.

Their RTG listing is here for your perusal dear reader, the TGA Summary here. Yet, as we know there’s no joke about seasoned con men. The ACCC may get these critters off Australia’s back, reap some monies and give them some bad press overseas but in reality they’ll just keep singing in the hope of scamming the larger European market. A scroll back through some articles here gives a hint at how much energy they put into feigning disgust at having their good names tarnished and pointing to the (still) available ARTG certificate, on the Australian Weight Loss Challenge site. The “challenge” has grown from about four to thirteen participants in just over a month.

Last night a little birdie on Twitter asked if this was real. SensaSlim director files million dollar law suit against Dr. Ken Harvey. Well, yes it is true. But my, what a tantrum Peter O’Brien seems to have had;

In a writ filed in the Supreme Court of Queensland, Mr O’ Brien claimed that Dr Harvey had no grounds for calling for SensaSlim to be withdrawn from sale given that there are no safety issues over it.

“The TGA authorised SensaSlim for sale on the basis of its unique formulation and active ingredients,” Mr O’Brien said. “It is issued with a TGA Listing number approving it for sale  as a weight loss aid.”

The Sensaslim Solution formulation combines five of the most thoroughly researched weight loss ingredients over the past 30 years.   It uses all natural active components extracted from rare fruits and minerals, which together, act to stimulate the body’s natural fat burning processes, reduce cravings of sugar and carbohydrates, maintain energy metabolism, inhibit fat synthesis, increase fat oxidation, encourage lean muscle mass and decrease body weight.

Sensaslim also contains a natural analgesic which acts to desensitise taste receptors on the tongue.

“For any  product to be withdrawn from the market it has to be because of a safety issue, and Dr Harvey knew that,” Mr O’Brien said.

“He was attempting to create headlines and be mischievous and we are calling him to account.” he said. “He is a man pursuing a personal vendetta and is followed by a small group of people who pride themselves on being sceptics and cynics’. “It is one thing for him to disagree with our advertising, but it is completely outrageous to call for a product to be withdrawn from sale simply because he is against all things natural,”

Mr O’Brien said Dr Harvey was a “chronic complainer on the complementary healthcare industry who becomes louder and more vengeful and spiteful as he realises he becomes less relevant.”

“What Dr Harvey can’t tolerate is the growth in the natural nutrition and healthcare industries, at the cost of big pharmaceuticals,” Mr O’Brien said. [.....]

Wait on, wait on. What sort of news agency is going to spruik a product and run a personal attack under a seemingly routine type headline? No comment from Dr. Harvey either, which is tacky given he consults and lectures on the various conflicts of interest that do plague pharmaceutical companies. It is entirely correct and proper for Dr. Harvey to call sham products to account as well as highlight the contributing flaws in Australian regulation. This does not equate to a conflict of interest born of bias toward pharmaceuticals.

Dr. Harvey is a man of impressive integrity who has worked in Australia and overseas to ensure consumers are able to access the drugs they need. He’s worked with local S.E. Asian NGO’s helping to lobby their own governments to introduce policies that enable the sort of access we take for granted as well as tackling the horrific reality of counterfeit medication.

This also had a familiar ring to it. Much like the earlier articles about the wonder spray, the expansive jockey story and the Thank you for suing us article written by a certain Peter O’Brien that had me corresponding with an editor from international.to. Or the claims of presenting these stunning clinical trial results to scientists at the 18th European Conference on Obesity in Turkey. I’d been reliably informed they were nowhere to be seen in Turkey. As I wrote back on July 6th.

Interestingly the Thank you for suing us ad piece and the Black Caviar jockey piece by Peter O’Brien have disappeared. Follow those links and you get a 404. The following day I raised concerns with the editor about an article headed, “Obesity scientists told of SensaSlim slimming spray that has the effect of ‘Fooling the Brain’ into Thinking You’re Not Hungry” and another headed “Four Twins, a Jockey and a sensational slimming spray talk Turkey”. I received no reply. Ironically, both these articles now deliver a 404 message also.

However the editor initially responded citing he’d never heard the claims I was making. Despite links provided about the missing evidence, complaints and accusations from Dr. Capehorn. Then when the proverbial hit the fan I received on June 16th;

Thanks for taking the time to provide more details…

Our role is to be objective and your point of view is valuable..  we will not take sides….

What was once a public interest story has certainly grown into something more now that there are court cases, TV segments and reports from customers ( good and bad )..

We will get back to you..  and I would need your permission to enable me to pass on your email to a reporter to pursue ?

All the best

But I never did hear back and don’t really see why I should have. That’s their call. As I pointed out in the prior article, international.to is owned by RogersDIGITAL a marketing company based in Australia. They have had a website overhaul since I last described the pseudo-psychological marketing lingo’ on their site. Presently they have a rather prominent: We publish news, press releases and advertising on websites owned and operated by our media group.

Which might well explain the far more honest footnote to Peter O’Brien’s latest rant on international.to

Editor Note.. This press release was created and submitted by Mr O’Brien. It is not news. It is not our editorial content . IT IS A PRESS RELEASE. It is for information purposes only. www.International.to publishes verified press releases upon application to www.NewsMediaReleases.com. As with any press release it is marked as such and is not intended as a report or coverage of an event or occurrence.

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. [....]

So, we can really only wait and see how much of this is a serious endeavour and how much is to maintain the ongoing song pitched to gullible buyers and presumably very angry franchisees.

In short is it just another last ditch push to make money from the sinking ship SensaSlim by coating the hull in fake credibility?

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