Skeptic Shoppers’ Victory Over Noble Slime

Following our exclusive report yesterday on the bloody gangland SensaSlim war coming to the Melbourne Laser Skin and Wellness Clinic at Chadstone, investigations today indicate a partial victory.

Skeptical Shoopers swung into action standing up to underworld associate and SensaSlim dealer, Julie Grinberg. After going on record publically and assuring the consumers of Australia she had removed advertisements for SensaSlim we revealed yesterday this claim was in fact a complete fugazi. Chadstone Wellness were continuing to sell their Full Sliming Solution claiming it was backed by a Noble prize.

Despite this victory, we have only cracked open the door into this massive criminal enterprise. Underworld figures are known to seamlessly shift from one income source to another, coldly eliminating competition on “their turf”. The page on Noble Slime has been replaced with a replica of the age old scam of cellulite treatment. This advertising is quite misleading even on the face of it. A visit to the website yields a link to “Cellulite Therapy”. This takes you to a page with the psychologically damaging and completely misleading fearmongering:

Anything that can make us look awkward or out of shape can be considered as a problem

Do not ignore cellulite, it is very likely to get worse if you don’t do anything about it

Yet following the link Slimming Solution Weight Loss offers the same page, the same treatment [http://www.chadstone-wellness.com.au/sensaslim.html]. Documented, unproven, invasive treatment. Again we have misleading advertising but now on two fronts. The TGA clearly state they must “ensure advertisements are socially responsible, truthful, appropriate and not misleading.” But we have one treatment being sold as two. You can access the complaints page here for that reason alone or as we’ll see below for the clearly false advertising on “cellulite”.

Today’s models might wear less but the techno-scam beauty industry is now in full regalia

Of course the claim that any such cellulite treatment works is utterly bogus and serves only to drain money from hard working women who have been hoodwinked by the phrases above. A search for cellulite myths may come in handy and remember shoppers, all cellulite snake oil is backed by no research. Liposuction will produce results for some clients, and make it worse in others. The best non invasive approach, skeptical shoppers, is ongoing exercise for muscle toning and loss of adipose (fat) tissue.

Even then, it’s important to remember what’s going on. “Cellulite” itself is really a made up term to draw marketing attention to perfectly normal cellular changes and histology. It’s proved a boon to gadget makers and charlatans pushing massage, creams, lasers, lymphatic drainage, vacuums, injections (mesotherapy) and now the oxymoron scam “needle free mesotherapy”. “Wellness” itself is a made up term meaning absolutely nothing, but acts as an umbrella term which unproven scams and con artists make liberal use of to avoid in depth explanation of any real purpose.

There is a lengthy critique here of the many scams peddled by Wellness Warriors such as Melbourne Laser Skin and Wellness Clinic and Chadstone Wellness. It actually leads to another pitch for ridding yourself of cellulite via exercise. It may be a sneaky and competitive tactic but is in fact, quite accurate for most women. I will stress I’ve no problem with wanting to feel better about oneself. But do be aware that we’re often told there’s something wrong with us that leads to the belief initially. Body image is a part of us and even mild body dysmorphia is a problem for which some scams have a helpful short term placebo effect. Yet, like the “Seven Signs Of Ageing” skeptical shoppers, “Cellulite” was born to make the cosmetic industry and associates money.

In essence cellulite is nothing more than a description imbibed with negative connotations by the “Wellness” industry to shatter self confidence and take your money. The subcutaneous fat (just under the skin) is bound by connective tissue (collagen). These collagen fibers can and do tear away (or herniate) from other body tissues particularly dermal. Thus with the cells no longer bound smoothly to the underside of outer dermal tissue  – or the inside of your skin – we have the traditional dimple appearance that is misleadingly known as cellulite. With herniation away from deeper tissue and other fatty deposits we have bulges of larger mass.

The reality shoppers, is with tearing of connective tissue comes more collagen. There are different types of collagen cells with different purposes, but we know them better as connective tissue or scar tissue. After a time there is nothing apart from surgery that can alter it’s structure. More to the point the notion of repairing or altering the collagen changes that produce what’s called cellulite is from the beginning absurd. This brings us to fat cells. As very young toddlers and children we go through a period of adipose hyperplasia – the growing of new fat cells. They increase in number in response to the growing body’s need to store energy as fat.

At a certain point this process of readily growing new fat cells slows notably. Thereafter extra fat is laid down in the main via hypertrophy – an increase in size of the fat cells. These cells can swell to enormous proportions, dwarfing the original size. Also with obesity levels today hyperplasia is playing a greater role in adults. It follows that the more adipose tissue one has, the more fat one can store. Rubbing in a well marketed cream or using spas and electrical stimulation will not burn off stored energy. Remember Revitol? Promising you’d be in a bikini in 6 weeks.

And yet, skeptical shoppers, the quick thinking folk at Chadstone Wellness would have you believe One of the biggest problems that can ruin our silhouettes is of course cellulite. Predictably they roll out a warehouse of discredited, dangerous, unproven and very expensive scams. Even the research free Bowen Therapy invented by Aussie pseudoscientist Tom Bowen in the early 1950’s is offered with a straight face. I cannot stress this enough.  Have nothing to do with Bowen Therapy Scams. It has no body of supporting evidence. So shoppers, what is it? According to the ABC (believe it or not):

Bowen Therapy asks the body to recognise where it is out of balance and bring itself back into balance. A Bowen therapist gives a few succinct messages and the body does the work itself. A therapist rolls their hands in a specific way across the muscle fibre, giving the brain a message to help it heal a particular area.

A therapist may leave the room or sit quietly for 2-3 minutes after each movement to allow the body to process the information. Once the body has had a good treatment, it remembers the moves and each following treatment enhances the healing process. There is no ailment you wouldn’t address with Bowen – a therapist does not cure anything but asks the body to recognise the problems and correct itself.

Ah, it’s sheer Quackery shoppers! But Chadstone Wellness manage to plonk in complete falsehoods that sound sort of sciency:

Bowen Therapy works on the unique structure in the body called connective tissue. These connective tissue fibres, through injury, illness, stress (both physical or emotional) become “dehydrated” or “glued” causing imbalances to occur in the normal functioning of the body.

In applying the Bowen Move, the therapy works to release the “glued” or “stuck” connective tissue fibres in the body allowing them to re-hydrate naturally as connective tissue has the capacity to transform from a glued state to a more fluid state. Blockages are freed. Reconnections are made. From the first move, the body is sent a message that the emergency is over.

Bowen therapy naturally brings about the best rate of healing based on the individual’s own body resources and their level of injury. Over the last 45 years, it has successfully helped thousands of people suffering from a wide variety of conditions.

Yes. A magic touch and scar tissue heals itself! The body does the rest, knowing the “emergency is over”. Can you believe that skeptical shoppers?! 45 years eh? “Successful… thousands of people…suffering… wide variety…”. Be sure to include that in your complaint to the TGA. They’ll want to see documented evidence of these helped people shoppers, evidence! Let’s put this myth of healing connective tissue (collagen) in the trash where it belongs.

Anyone who has been through orthopaedic surgery or suffered an injury that threatens to reduce range of motion or leave a huge scar will remember the painful physiotherapy or occupational therapy that seemed to begin at a cruelly early stage. The threat of losing range of joint motion due to scar tissue gives us some insight into why all cellulite scams are bogus. The tearing of muscle tissue and ligaments in joints leads to the laying down of collagen. The first cells to begin the repair might be thought of as scaffolding or framework. More so, it responds morphologically to mechanical stimuli.

It is this process that offers a window of opportunity to regain range. As this “scaffolding” collagen tissue is laid down the tendons, ligaments or muscle it’s repairing can be forced into as great a range as possible. Then when the next type of collagen begins to form – that which is unyielding – it complies with the range that’s already on offer but provides a much stronger unyielding scar tissue. When the collagen associated with adipose herniates it simply hardens. If “cellulite” is visible the tearing is done and there is nothing that can “reconnect” the fibers that gave integrity before.

Even if there was a technique, it would be flying in the face of collagen histology and also assuming some incredible microsurgery is occurring. So combined with what we know about adipose, we now have some decent evidence as to why all the rituals and tricks are never going to remove the reality of human histology and physiology. One of the most common cellulite scams listed shoppers, is No Needle Mesotherapy. Dr. Lionel Bissoon seems to be the most vocal critic claiming on many a website:

This is truly an oxymoron, since one cannot perform Mesotherapy without injections. This procedure utilizes a technology known as iontophoresis which was used in physical therapy with very little success. It is now essentially repackaged with a new name for cellulite.

Others are a little more scathing of the concept. Some of you will know of the S.A. Mesotherapy Alert concerning Wellness Industry Guru, Monika Milka. Injecting stuff under the skin seems pretty extreme so perhaps we should give Chadstone Wellness a thumbs up. Regarding no needle mesotherapy, they claim:

There are four components to the technology. Let’s take a brief look at each of them.

Activating Current – Promotes greater vascularisation ensuring maximum amount of active ingredient is absorbed uniformly. As a positive “side effect” can reduce appearance of spider veins and enlarged capillaries.

Hydroelectrophoresis – Help active ingredients in water solutions to penetrate inside the skin tissue and transports molecules across the dermal barrier.

Electroporation – Promotes electropermeability of the cell membrane which helps the passage of substances. (This is “virtual needle” part of the discovery).

Cryophoresis – Application of cold temperature to lock the active ingredients into the skin cells. It also moves substances into lower layers under optimum conditions so that more is reabsorbed. This improves the performance of the solution’s active ingredients.

What an amazing library of evidence they must have ready to send to the TGA to back all that up, skeptic shoppers. The TGA are within their rights to demand all evidence that substantiates any claim made. So I’m mighty impressed at what these guys must have ready to hand out. Be sure to copy each one down accurately now. Virtual needles, activating currents, locking cold temperatures. That data must be impressive! And all for your cellulite riddled silhouette.

At least they aren’t jabbing stuff under the skin. Are they? What’s Lipodissolve?”

This is the first clinically proven way of fat reduction without liposuction

Many people see Lipodissolve and Mesotherapy as the same procedure. The major difference is that Lipodissolve is the treatment of the body’s fat layer with PC (Phosphatidylcholine) to permanently dissolve away fat cells…

Phosphatidylcholine has been used intravenously for many years to remove fat blocking the circulatory system and to protect the liver during severe liver illness. When injected into your fatty tissues the PC concentration destabilizes the PC membranes of some of your fat cell membranes, resulting in cell destruction and the release of their fatty contents into the fatty tissue.

Another natural component within Lipodissolve chemical cocktail, Deoxycholate (DC) dissolves the fatty contents into a “milky” emulsion. Your body’s scavenging cells slowly remove this milky emulsion over the next 2-3 months in the same way that they also remove a bruise. The removed fat is partly eliminated from your body via the intestines but it doesn’t cause any discomfort, nausea or diarrhoea. It is also partly used as preferential source of fuel for your body. This means that Lipodissolve forces your body to burn and utilize your unwanted fat.

Wow! Just like walking does! Or any exercise skeptical shoppers! But how safe is it? Shouldn’t there be at least some warnings? I mean Deoxycholic acid is a bile acid here guys – an ionic detergent. Some researchers think Phosphatidylcholine acts to break down fat. It can also rupture cells. Phosphatidylcholine/deoxycholate was banned in 2003 in Brazil from the exact practice described above for safety concerns and lack of efficacy as documented here in Quackwatch (Reprinted from Mortality & Morbidity Weekly Report November 11, 2005 / 54:1127-1130, 2005). Deoxycholate is regarded as the more dangerous and should not be used until a much larger body of evidence supports it.

Stephen Barrett also investigates Phosphatidylcholine/deoxycholate treatment thoroughly, delivering an extensive and not good report, a fraction of which shoppers, includes:

Adverse reactions to cosmetic mesotherapy have been reported…. A major British law firm is representing a young woman who is suing a surgeon who injected her with Lipostabil.

Professional groups representing plastic surgeons and dermatologists in the United States have warned against mesotherapy.

  • In 2005, the American Society of Plastic Surgeons’ Device & Technique Assessment (DATA) Committee published a report advising patients to be wary of mesotherapy until the safety and effectiveness of the procedure are confirmed.
  • In 2006, The American Society for Dermatologic Surgery concluded:
    • Despite the growing popularity of mesotherapy there is a paucity of available data and no randomized, double-blinded controlled studies unequivocally establish that the procedure is safe and efficacious for medical or aesthetic conditions.
    • Mesotherapy may ultimately prove to be a viable adjunct or option for these concerns, but further study is warranted before this technique can be endorsed.
    • Controlled research to determine the optimal formulation and treatment regimens as well as the safety, efficacy and further insight into the mechanism of action of this procedure is strongly encouraged.
  • In 2007, the American Society for Aesthetic Plastic Surgery warned against using injection fat-loss procedures until sufficient data are available to demonstrate safety and effectivess.

Clearly “Lipodissolve” is a high risk and potentially very dangerous therapy skeptical shoppers. One should speak only to their GP before considering any such pseudo-technique and be availed of all the risks in a proper clinical setting. Do not believe these advertising claims that seek to lighten you by $750 five times over. Also sold as an oral wonder treatment one would be wise to exercise extreme caution in the presence of anyone wielding a syringe of something not known to be safe or effective and that has a history of complications.

Melbourne Laser Skin and Wellness Clinic (cough) aka Chadstone Wellness also use Pressor Therapy which runs on the myth that as the body is 63% water that’s terribly important. By using scientician jargon and pressure cuffs fluid is forced away from it’s most unsightly location helping with “lymphatic drainage disorders and other organic filtering mechanisms” as you lie horizontal only to redistribute within minutes of you ending “therapy”. It’s actually recommended for 10 conditions so when you see it did nothing for one, you have nine more lives… so to speak, shoppers. It does have uses for bedridden or severely incapacitated patients. Don’t be fooled and ask for a physiotherapist to confirm your need.

There is of course and endless stream of hokus pokus going on down there. And I do mean, down there shoppers. They have struggled yet finally succeeded to find a cure for the hideous condition known as “normal anus”, through a brief yet highly unnatural process of Anal Bleaching:

Just as were losing our home (sic) and were about to take this page off the website we came across a lovely formulation that actually worked. The formulation contains a proprietary patented blend of natural skin lightening ingredients which bleaches your skin, even on most sensitive areas, without causing any irritation except for occasional dryness which can be easily treated by an application of a suitable quick absorbing moisturiser.

Ah, just “occasional dryness” for which they can sell you a moisturiser shoppers. Being inflicted with normal anus may not ruin your silhouette like cellulite does but just think of the confidence as you strut your bleached anus about to your friends’ envy. The pride when you drop the soap in the Fernwood gym showers to gasps of jealousy. Smirk confidently at your colonic irrigationist. Imagine all those hours when you can contort yourself in front of the mirror and admire your new BA in Beauty. Not to mention immediate friendships sealed over your next colonoscopy. Should you end up incapacitated in hospital you’ll be the talk of the nurses office. As for all those worries about what to get Grandma for Christmas…

But wait! There’s more!

Melbourne Laser Skin and Wellness Clinic proudly announce on another page, Nobody’s done what we’re about to do !!!. What?! You mean other people are successful anus bleachers?! But it’s true. Curing normal anus is nothing it seems. They don’t just do anti-aging – they do Speed Anti-Aging! The superiority of Speed Anti-Aging is proven in this table of complex data below. You, shopper, are the green bit:

How can this be possible you’re wondering? Simple:

Our unique five corner approach consists of the following:

  • Modern scientific methods in combination with natural formulations
  • Naturopathic involvement to take care of food cravings, deficiencies etc
  • Self Empowerment therapy to help your mind set
  • Acupuncture to enhance and speed up the process
  • Bowen Therapy to help eliminate toxins and waste from your body

A unique blend of modern science and debunked charlatanism at an incredibly inflated price will actually make you live longer. Incredible skeptical shoppers, just incredible. What are you waiting for?! And acupuncture can speed up Speed Anti-Aging! More years with your bleached anus and adverse effects from the mesotherapy that’s better known as Lipodissolve.

Truly, if you aren’t satisfied with these eminent Wellness warriors poking lasers at you, injecting you under the skin, defending your silhouette, bleaching your anus or extending your lifespan newly imbibed with “the body and mindset of a champion”, then you must check the menu on the website.

Sick of putting on makeup? Then perhaps cosmetic tattooing – or “permanent makeup” – is for you. Never wake up looking… well, normal again. After flashing your bleached anus to the girls in the shower at Fernwood you can scare them witless by washing your face and emerging unchanged! Swim laps fully made up and when you’re old, white haired and dying in hospital you’ll double as a clown for other folk. Kids will come from everywhere just to visit!

Of course most of the scams at Melbourne Laser Skin and Wellness Clinic will do nothing of much consequence bar drain your savings and raise your credit bill. That’s not too bad. Unless you want to trust “a talented artist” called Moira to tattoo your face or let someone stick you full of acidic cell destroying compounds. Then shoppers I can guarantee you’ll never forget.

Simply pick your scam from the many on offer and visit the TGA complaints page. It may not come to much because speed anti-aging is in no way misleading or socially irresponsible. Bleaching your anus to the point of dryness needing moisturiser is certainly “quality use of the product”. Everyone needs their organic filtering systems fired up by an over sized blood pressure cuff. Virtual needles are essential in every girls life and in no way deceptive. Bowen therapists will publish evidence any day now.

I’m sure everything’s completely above board.

The Unstoppable Underworld of SensaSlim

Have you wanted a total wellness experience? Do you deserve some ‘me time’? Your wellness and health are in your hands!

Imagine how good it would feel to let your day drain away as you DO something just for You

So says Melbourne Laser Skin and Wellness Clinic. Sound a bit too good to be true? Confused at just what a “wellness” experience is? Get the feeling that stopping your money drain away from your hands is about all you need to DO for YOU? Then look no further skeptical shoppers!

That’s right skeptics! In a special offer available only to readers of this post – that’s this post only – I will reveal to YOU the shocking crime wave to have hit Chadstone Shopping Centre and steer you away from a certain scam and probably a violent death. Have you ever wanted total wellness woo revenge? Do you deserve some “justice time”? Imagine how it would feel as you report law breaking criminals to the hopelessly impotent TGA and DO something just for THE CONSUMERS OF AUSTRALIA. Well read on…

Last month as many of you know, the TGA banned the scam weight loss product SensaSlim after the ACCC uncovered misleading and deceptive conduct in advertising and promotion. The entire SensaSlim caper, brainchild of career criminal Peter Foster relied on non existent “research” at non existent institutes by non existent people. Even a non existent Nobel Prize was part of the con. Non existent successes such as the instant weight loss of the Black Caviar jockey made headlines and almost as quickly questions about honesty were raised. Complaints were first filed with the TGA back in mid March this year. You can check here for details on a long, sordid and sorry saga.

As we also know shoppers, this ghastly business climaxed with the arrest of conman and criminal Peter Foster for his role in this dark and devious scam. Technically he breached a court order to remain away from the weight loss industry as it had led to his imprisonment before, and it would be very sad indeed if that happened again. The only thing straining at credibility more than SensaSlim claims of losing weight while you sleep was the apathy of the TGA. True to form they did absolutely nothing for around eight months to de-register it as the evidence mounted. Or didn’t even appear as the case may be.

So from shonky claims, to consumer complaints, to dirty tactics, to the ACCC taking action, to more dirty tactics, to Peter Foster’s arrest which – hilariously – actually preceded the TGA ban by a full week, there’s been lots of attention on SensaSlim. So much attention shoppers, you would have to be very, very preoccupied as a supplier to not hear of this. To not know that:

It Is Now Illegal To Sell, Supply, Advertise, Export or Import SensaSlim

But is there more to this shady world of criminal enterprise and SensaSlim sleaze, shoppers? SensaSlim was masterminded by career criminal and international con man Peter Foster. The same SensaSlim that led lovable gangland figure and member of the drug lord producing Carlton Crew, Mick Gatto to invest his hard earned money? Yes shoppers! The same Mick Gatto who happened to shoot well known prolific underworld hit man Andrew “Benji” Veniamin in the face at point blank range completely by accident and managed to get off scott free even though forensic evidence was dodgy? Yes shoppers!

The same Andrew “Benji” Veniamin who was the trigger man for ruthless drug lord Carl Williams? Yes shoppers! The same Carl Williams who was battered to death inside Barwon 24 hour watch maximum security prison? Yes shoppers! The same Barwon prison whose Head Warden “went missing” on a “hunting trip” shortly after this murder? Yes shoppers!

But wait! There’s more!

As a special to readers of this post I can reveal this horrific gangland tale of shot hit men, murdered drug lords, missing wardens, unstoppable con men and their inexplicable link to one thing – SensaSlim – has come to Chadstone Shopping Centre, Melbourne. Today as the TGA tried to distance itself from any hint of blame the Medical Observer reported:

A TGA spokesperson dismissed as “nonsense” suggestions that the administration had “backed” the product by listing it on the Australian Register of Therapeutic Goods (ARTG) in 2010 and that its eventual move to effectively ban the product in Australia was “commensurate with the risk profile of the product”.

The accusations from resellers came after the TGA finally struck the product from the ARTG last month…. The delisting means that as of this month it could now be an offence to import, export, manufacture or supply SensaSlim.

But on Thursday last week at least five Australian websites were still advertising SensaSlim, with some telling MO they had not been told to stop selling the product, while others were refusing to remove the product from sale until the TGA had explained its decision.

That’s right shoppers! That bit actually had nothing to do with Chadstone! Read on…

Is it any wonder these men won’t back down. Not so for stalwart citizen Julie Grinberg of Chadstone Wellness. Clearly Julie had been very busy and just hadn’t heard of the ban or months of complaints peppering the “Wellness” industry and scattered across the media.

Another supplier, Julie Grinberg from Chadstone Wellness, which had the product advertised online, said she only heard the product was delisted when contacted by MO – after which she had the website changed.

“I was absolutely not aware of this,” she said. “Everything’s been changed to our site, just in case, just to be sure.”

Good on Julie. She’s had the website changed, “just to be sure”. So a quick visit four days later shoppers, reveals:

SensaSlim Melbourne Solution… Nobel Prize for Medicine

Oh my! Shoppers! An exact replica of the claims made by SensaSlim in direct contravention of the TGA ban.

The poster above describes the “sleep diet” and recounts the fraudulent trials that led the ACCC to take action over “deceptive and misleading conduct” and for making “unsubstantiated claims”. Not only is Julie Grinberg still selling SensaSlim she lied to Medical Observer!

Asked if he knew illegal products with connections to Melbourne’s bloody gangland war were being sold in the Shopping Centre, local resident Bill Smith said it wasn’t surprising. “The state government are always saying they’ll do something about the rising crime levels but they never really do”, he observed. “These people will do anything for money. No-one’s safe anymore”.

Local mother Jane Jones said, “What if there’s a shoot out as I go to get my nails done and my kids are caught in the cross fire all because of this… this… Senseless Slim? They just don’t care about the law. They do what they want because no-one can really touch them”, she sobbed. When told the TGA would take complaints she screamed hysterically and ran for the nearest exit.

All across Chadstone families were taking in the news the bloody gangland war had come to their town. Jimbo Flabatzki, an overweight computer junkie who spends his days in the Apple Mac shop said he felt sorry for people who fell for such fad scams. “Anyone knows when they discover a proper way to lose weight there’ll be an App for it”, he said checking the App Store on a nearby iPad.

Local lurker Shifty Shane said, “There’s nuffin ya can do. These dudes have international bank accounts, money tied up in investments, layered in legitimate income sources which redistributes in declared earnings. Or… um, so I’ve heard. Whatever this SensaSlim stuff has in it, people are willin’ to do anything to keep the trade goin’ man”.

So there you have it shoppers. Undeniable proof that weight loss scams and Melbourne’s underground gangland war are inextricably linked. To save yourselves keep away from Melbourne Laser Skin and Wellness Clinic Chadstone, or as it’s known by it’s street name Chadstone Wellness.

Lodge a complaint with the TGA here if you feel the advertisement (which is banned and should not actually exist) is not or does not:

  • socially responsible;
  • promote quality use of the products; and
  • do not mislead or deceive consumers.

All the details and instructions are above. The name to remember is Julie Grinberg of Chadstone Wellness. Phone number 03 9530 9800. Remember to add her comments to Medical Observer and include a copy of the advertisement. Parts 1 and 2 are above. Part 3 is here:

The address is Dandenong Road.

Chadstone,

Victoria, 3148.

Get that off to the TGA at these addresses ASAP shoppers! The sales price seems to be almost three times that of eBay stores. It’s not illegal to buy it so if you’re caught in the grip of this criminal enterprise save yourself a few dollars. As of today it’s over 11 days since the ban came into force. The ban that states:

It Is Now Illegal To Sell, Supply, Advertise, Export or Import SensaSlim

Fight back against these ruthless con artists and dangerous criminals. Dob in a (SensaSlim) dealer today.

Acupuncture: Essential Facts About A Major Scam

Back in May 1998 a systematic review of published results from clinical trials and the country they are published in was, well… published.

Two studies were conducted. In one, trials in which the outcome of acupuncture was compared to placebo, no treatment or a non acupuncture intervention were studied. In the second study randomised, controlled trials (RCT) of non acupuncture interventions in China, Japan, Russia/USSR, or Taiwan were compared to those published in England. Regarding the study of acupuncture:

Research conducted in certain countries was uniformly favorable to acupuncture; all trials originating in China, Japan, Hong Kong, and Taiwan were positive, as were 10 out of 11 of those published in Russia/USSR.

It was also found that trials in the second group were skewed to produce favourable results in China [99%], Japan [89%], Russia/USSR [97%], and Taiwan [95%]. In England, “75% gave the test treatment as superior to control”.

No trial published in China or Russia/USSR found a test treatment to be ineffective.

Conclusion: Some countries publish unusually high proportions of positive results. Publication bias is a possible explanation. Researchers undertaking systematic reviews should consider carefully how to manage data from these countries.

In 2010 a systematic review of systematic reviews of acupuncture for depression stated in part:

Acupuncture is often advocated as a treatment for depression, and several trials have tested its effectiveness. Their results are contradictory and even systematic reviews of these data do not arrive at uniform conclusions. The aim of this review is to critically evaluate all systematic reviews of the subject with a view of assisting clinical decisions. […]

All the positive reviews and most of the positive primary studies originated from China. There are reasons to believe that these reviews are less than reliable. In conclusion, the effectiveness of acupuncture as a treatment of depression remains unproven and the authors’ findings are consistent with acupuncture effects in depression being indistinguishable from placebo effects.

So on top of favouritism to acupuncture in certain countries, notably China, there is also an overlay of unusually high results. Indeed as shown in many studies and reviews initial study design and publication bias in Asian countries favours acupuncture efficacy. A few minutes searching will confirm this over and again. Thus, we can confidently be skeptical about studies raised in defence of acupuncture and stand firm that it’s “success” stems from study design and publication bias.

Yet, there’s also the issue of mythology and outright fallacies presented time and again regarding acupuncture’s origins. Appeal to antiquity is a major thought stopper when it comes to how acupuncture works and the other hanky panky around “forces” and “energy flows”. Consider:

Acupuncture is a traditional technique developed over two thousand years ago based on the insertion of needles or more recently electrical stimulation, based on the Chinese medical theory that diseases are caused by blockages in the flow of energy within the body.

We can rather swiftly expose that story as a patently modern day fake. Some scam artists know that acupuncture as we know it, is only a few decades old. In reputable organisations or conventional medical service providers where it is offered, a cleverly worded non committal pitch, seems to please legal advisers whilst keeping the mystique alive. I particularly like this one from Arthritis M.D.:

Acupuncture is one of the key components of the traditional Chinese medicine system.  Chinese medicine was documented in China in the 3rd century B.C.  This system views the body… Traditional acupuncturists also believe… According to Chinese medicine… As acupuncture has evolved and spread across countries and continents, different acupuncture points have been reported.  Chinese theory…

It’s one of the very few that acknowledge (but do not admit) the fallacious creation of the vast majority of the more than 2,000 acupuncture points, or acupoints. There was originally 365 to correspond to days of the year. But thanks to Western marketing, bogus diploma courses, bad science and general unaccountability manifesting in mock up journals things got more convoluted and sciency. So what are the problems with the story of a 2,500 year old therapy? Fortunately other sciences can explain.

We’re asked to believe that the technology to make needles far thinner that hypodermic needles existed around 500 BCE. Just on that, Reflexologists claim a history of up to 5,000 years in their appeal to antiquity. Historiologically this is absurdity on steroids, even out-dating Moses by 1,600 years.

Earliest Chinese texts are from 3rd century BCE, and no mention of any needling is in evidence. By 90 BCE needling of infected wounds and bloodletting was reported. Archeological and anthropological evidence is robust and unambiguous. Needles used were huge. It was not until the 1600s that the technology to manufacture acupuncture needles existed. So, immediately we’re down to a generous 400 years.

In 1680 the first Western accounts of Chinese medicine [TCM was introduced by Mao in the 1960s] by Wilhelm Rhijn did not mention acupuncture points,”qi” or energy flow. Needles were shoved into wombs and skulls for “thirty respirations”.The USA did try this technique for drowning victims from 1826, reporting 100% failure and that they “gave up in disgust”. Western reports of “acupuncture” from around the early 1900’s mention not one word of the practice we’re today told is 2,500 years old. Most tellingly there are no points, qi or meridians in these reports.

In fact, it mirrored mechanical nociceptor stimulation and endorphin release, with needles jabbed into sites of pain. By the 1900s, “Qi” is still “vapour emitted by, or arising from food”. Meridians are still inert vessels/channels with no bodily association. So, we’re down to a few decades – but how few?

Enter… The French. Georges Soulie de Morant coined the usage of “meridian” to justify his belief that energy or “qi” moved throughout the body. He is the first properly documented human being to make that link. It was 1939. However, we had to wait until 1957 until another Frenchman, Paul Nogier, invented auricular acupuncture. Note this is not today’s acupuncture, nor the claimed ancient method. It is the notion of unseen energies. Similarly, today we hear much of non existent “toxins” where once we heard of disease carrying “Miasmas”. Some others in France accept this concept. Most French doctors claim this is “resurrecting an absurd doctrine from well deserved oblivion”.

So in respect of this practice supposedly a part of Chinese history, we’re down to 53 years, have no scientific or medical community support and seem to be nowhere near China. Also the Traditional Chinese Medicine [TCM] phrase is yet to exist also. Why? Interestingly enough, the only nation to strive to ban the acupuncture (of large needles jabbed into wounds, skulls and wombs) was China, between 1822 and WWII, under the Chinese Nationalist Government. Post Communist Revolution, Mao was faced with the reality of infection and disease as the few remaining Western or Soviet trained doctors worked in cities in a nation where 80% of the population was rural. An immediate problem for Mao was wide spread schistosomiasis. Vikki Valentine writes:

One of the Party’s first steps in medical reform called for massive campaigns against infectious disease. Thousands of workers were trained and sent out into the countryside to examine and treat peasants, and organize sanitation campaigns.


Enter his “Barefoot Doctors” who provided cheap and dangerous “alternative medicine”, and demonstrated the power of the Peoples Party when ordered to physically catch all fresh water dwelling snails capable of passing on the schistosoma parasite responsible for schistosomiasis. Ten million residents suffered from this and peasants called it “Big Belly”.

The schistosoma parasite when infectious swims about happily until it encounters a human. Then it burrows into the skin and becomes a schistosomula. It then sets up camp in the lungs or liver to mature.

Adults then infect the lungs and liver and also set off to invade the bladder, rectum, intestines, the portal venous system which carry blood from the intestines to liver, spleen, and lungs. Symptoms include seizures and the swollen belly.

A major platform of the Communist Party was a revolution in agriculture. A “Great Leap Forward” was needed in China. But Party leaders, including Chairman Mao Zedong, knew that improving the health of peasants was integral to increasing agricultural production.

What followed was a backlash against Western-style “elite” medicine. The “bourgeois” policies of “self-interested” physicians who only treated rare and difficult diseases were denounced as “disregarding the masses.”

Mao was pleased with reports that the disease was wiped out in up to 95% of areas where it had been endemic. He claimed his party could “cure what the powers above have failed to do”.

Mao’s government coined the term “traditional Chinese medicine” – TCM – including herbal medicine, crude acupuncture, moxibustion and more in the 1960’s. Mao himself despised the notion, never using any “TCM”. Vested interests had little trouble manufacturing an entire fake history which – ironically – we in the West could access with ease, from a nation practically able to suppress the flow of air, much less information.

Chinese do not use the TCM we have invented here in The West. In 1995 a group of visiting American medico’s were informed between 15-20% of Chinese use herbal medicine. Almost no Chinese medicine is used in and of itself but with mainstream medicine. It is considered a sign of poor class and ignorance by the Chinese in general to use any “TCM”.

The Australian Acupuncture and Chinese Medicine Association offer a celebration of meaningless “qualifications”, codes of ethics and standards, all carefully crafted by themselves. So, what’s happening within this multi-billion dollar industry that need face no medical tribunals, provide data nor adhere to Australian Medical Standards?

Today it is a Western marketing success that grew following Communist Dictator Mao’s smirking at – then – superior economies. Unable to apply widespread Western medicine, alternatives were used. The West was assured this was successful and superior. We were scammed via our own gullibility about the far East and The Orient, still are by the Wellness Industry and China has indeed had the last laugh. Acupuncture produces a documented placebo effect. If you think youʼre getting it, it works, whether you are, or not. Itʼs you, the recipient who does this “mystical thing”. Harriet Hall writes in Science Based Medicine:

In the best controlled studies, only one thing mattered: whether the patients believed they were getting acupuncture. If they believed they got the real thing, they got better pain relief – whether they actually got acupuncture or not! If they got acupuncture but believed they didnʼt, it was less likely to work. If they didnʼt get it but believed they did, it was more likely to work.

Acupuncturists can rationalize with great ingenuity. In a recent study using sham acupuncture as a control, both the sham placebo acupuncture and the true acupuncture worked equally well and were better than no treatment. The obvious conclusion was that acupuncture was no better than placebo. Their conclusion was that acupuncture worked and the placebo acupuncture worked too!

Certainly there are ancient practices involved in the modern TCM plaguing the growing hokus pokus that constitutes the “Wellness Industry” yet acupuncture is not one of them. What we have today is not a 2,500 year old practice but a relatively modern expression of bad science derived from archaic ignorance that’s been very recently polished and refined to seem like genuine therapeutic intervention. At it’s very best acupuncture may well be responsible for releasing endorphins. It is a placebo and thus as a reliable mode of treatment is utterly and absolutely useless.

Of course many herbs can have demonstrable effects. In truth those that do are few and regulation is poor. Contamination with mercury, arsenic and lead is common whilst interaction with genuine drugs can lead to serious adverse reactions. All TCM must be regarded as harmful in that it delays access to efficacious evidence based treatment and is buoyed by the deceptions or well meaning but erroneous beliefs of practitioners. Proponents are welcome to subject their “medicine” for clinical trials, yet time and again they emerge as alternatives to medicine.

To argue there has been an unbroken chronology of superior “natural” therapies is simply false. It’s a common myth proffered by the Wellness Industry. Archaeology is absolute in producing evidence that humans have for many thousands of years died much, much younger and from painful chronic diseases that were quite simply beyond treatment. Diseases we today do not encounter in developed nations. Like any alternative to medicine acupuncture cannot survive RCT except to emerge time and again as placebo.

Australia would do well to review how much we spend on education and insurance for this slick ritual.

Textagate: telling lies can be profitable

A mere 15 days ago we had a look at the fact Consumer Protection in W.A. was investigating the Australian Vaccination Network as reported in The West Australian.

Along with an example of Meryl’s economic use of facts to construct fallacies it included this flyer given out during Dorey’s Supercalifragilistichomeoprophylaxis W.A. Tour 2011. Of course if you click, it will embiggen itself. We are interested in the far left panel. Yes, that’s correct that 33.3% of that side of the flyer. One third as it were. Under Become A Member Or Donate.
AVN donation flyer
It’s awfully interesting because when the OLGR revoked the AVN’s charitable fundraising licence they mentioned that the AVN – which basically means Meryl Dorey:

… is not entitled to accept donations from members of the public via any method of collection including face-to-face and online appeals. AVN is not prevented from receiving donations from its members as this is not considered fundraising for the purposes of the charitable fundraising legislation.

Dorey aka the Australian Vaccination Network was also prevented from taking new memberships when the revocation came into effect. At first glance this may seem strange, but the OLGR is there to protect the public from charity fraud amongst other things. As the AVN had refused to comply with HCCC demands to warn the public about it’s antivaccination stance, the OLGR took the view that receipt of monies could not be judged to occur in good faith. Ergo, purchasing a new membership could feasibly be done under the stupendously erroneous belief that the AVN was presenting accurate information.

The wording of the OLGR revocation is clear in that Dorey is forbidden to conduct fundraising. The above flyer is directly soliciting for donations and membership. The OLGR’s definition of a fund raising appeal is:

The soliciting or receiving of any money, property or other benefit from the public constitutes a fundraising appeal if a representation is made (this may be implied) that the appeal is for a charitable purpose or for the support of an organisation having a charitable object.

An appeal may take a variety of forms — donations, sponsorship, telethons, the conduct of lotteries and competitions, the supply of food, entertainment or other goods or services, or in connection with any other commercial undertaking. A membership drive undertaken by an organisation is a fundraising appeal if one of the objects of the organisation is a charitable object.

The term is not limited to simple collections from the public.

If you have embiggened you’ll notice that (apart from charging $15 per head for attending her seminar), that the options for donations and membership include:

  • Membership – digital editions of Living Wisdom at $50 per year
  • Membership – hard copies of Living Wisdom at $75 per year
  • Basic Professional membership at &275 per year
  • Premier professional – Bronze ($500), Silver ($1,000), Gold ($1,500) per year
  • DONATE: I would like to make a monthly / one off (please circle) donation of $ ______ to the AVN

My understanding is that any number of people may have queried the legality of this grab for cash, not least because Living Wisdom is several editions behind and may not rear it’s woo again. The initial news item that Consumer Protection was “investigating” the AVN came from Cathy O’Leary. Meryl, calling herself a “Consumer Watchdog Advocate”, emailed her list subscribers on November 12th with the following media release. It wasn’t actually released in any media, but was emailed to Media Watch where it was seemingly ignored. So I guess it’s just an email.

Basically Meryl is trying to sully Cathy’s reputation by alluding to a Media Watch article on O’Leary. Needless to say this has no bearing whatsoever on the content, accuracy or implications of her article Anti-vaccination Group Under Scrutiny. In part O’Leary wrote:

The NSW-based Australian Vaccination Network held public forums in Perth, Busselton, Jurien Bay and Geraldton, charging $15 and giving out brochures asking people to donate to the group.

Notice Dorey does not actually refute the claim of asking for donations. Rather, she refutes the claim of there being an investigation. Dorey claims to have contacted Consumer Protection who “confirmed” this. She also makes the claim of discovering that Cathy O’Leary is a sole complainant – also “confirmed”. That strikes me as unusual. O’Leary did not lodge any complaint.

So in effect this “media release” is just another falsehood created by Meryl Dorey. It also goes on to say she filed complaints with MEAA and the Press Council. No-one cared. A “nameless” ABC contact suggested sections 1 and 5 of the Journalists Code of Ethics had likely been breached, Dorey thundered. Nothing happened. I do know that Cathy O’Leary is one of Australia’s most loved journalists since reporting on the AVN. Perhaps that was the real problem.

As for likening four small paragraphs in The West Australian to the News of the World’s demise and the scandalous abuses involved one can only call our new advocate for consumer watchdogs (which is what I presume a Consumer Watchdog Advocate is) quite deluded.

More to the point it seems things didn’t go to plan in dismissing this caper as the dastardly work of one journalist. Today on Facebook Meryl Dorey blamed volunteer group Stop The AVN for pretty much the same thing. Does she even pay attention? Apparently not. It seems the penny has dropped regarding being caught out asking for donations and more, a full 16 days since Cathy O’Leary’s article. Or perhaps some type of mail arrived? If so, I wonder if the word “investigation” was used.

Pleading innocence Dorey claims this flyer was inadvertently handed out at The Conscious Living Expo in Perth where they were being given away “for free”. Yes, free! Wow that’s mighty generous. You see, the requests for donations and option for membership had been crossed out with a “black texta”.

Meryl wrote:

Stop the AVN, in their usual vile manner, is in the process of filing complaints everywhere they possibly can, saying that we took donations or memberships whilst we were out in Western Australia. Their evidence is a flu vaccination flyer that was supposedly handed out at the Conscious Living Expo. This flyer was being given away for free (we have updated the flyers to change the membership information – all the other information is unchanged).

I had crossed out the membership / donation information in black texta but either the person from SAVN who picked one up at our stand got one that had been missed or else, they were using an older copy that was not blacked out – because when these forms were originally printed, we were still able to take members and accept donations from the general public.

How absolutely amazing. What are the odds, eh? It’s all an oversight. A complete fluke that someone happened to pick that one up. Stupid, stupid Texta. Just another little error. Like with the OLGR. Saying 23 breaches of the Charitable Fundraising Act is so excessive as Meryl pointed out last October. Just little errors:

… the simple errors …errors which any small, volunteer-run organisation can and does make

She continued on with Textagate:

As I have said numerous times, both here on Facebook, in our magazine and in other locations as well as at my seminars, the AVN is not allowed to take on new members or donations from non-AVN members because this group and various government departments have blocked that in an attempt to – as they say – stop the AVN. The fact that this assault on our freedom of communication has been allowed is a black mark against Australia and proof that it is very far from a democracy. […]

in (sic) the meantime, as much as I hate to respond to those horrible, abusive, heartless people who do not care one little bit about your children who have been killed or injured by vaccines, it was necessary to do so because they just love to sling the mud around and I value the trust and respect of our AVN members.

Is anyone keeping tally on the lies?

“… I value the trust and respect of our AVN members”. Gosh. Have I been a bit harsh judging Meryl as ripping off AVN members? What comes next?

If you believe that what is happening is wrong. If you think that the government should not be trying to shut the AVN down and that groups like SAVN that are – let’s face it – not information groups but simply hate groups who don’t want you to have the right to make informed health choices, then please support us with your subscription and / or by purchasing books. Use this link – (link here) to read our recent newsletter and then, subscribe as a digital, hard copy or professional subscriber. If you are already a member, please renew.

Spend as little as $25 to strike a blow for freedom and if you have friends or family or clients who you think would like to know about this issue, please sign them up for a gift subscription for as little as $25.

Hmmmm. Apparently not. Emotion, conspiratorial plotting, callousness toward your children[s] vaccine injuries/deaths and then more pleading for money via the incredibly inflated AVN Shop or the non existent hard copies of Living Wisdom. A link to AVN rubbish packaged as Christmas goodies. Would anyone fall for that?

Thank you? Really? Thank you!? Sigh…

What do we see above? On the one hand Dorey attacks a journalist for (supposedly) complaining about her, “giving out brochures asking people to donate to the group” at W.A. seminars. Dorey at no time refutes this. Then suddenly when aware of presumably more complainants she has a ready excuse. A Texta no less. With this Bart Simpson excuse she vilifies those who would challenge her antivaccination message, places herself so far above the law as to ridicule Australian democracy then asks for even more money. I’ve no doubt that stash of flyers has a bunch nicely blacked out in Texta now.

More to the point as well as being duped by Meryl Dorey, once in her clutches existing members (financial or group) are the target of back to back scams. Dorey invents stories that are designed to keep alive the myth of regular vaccine injuries, big brother callousness and abuse of your steadily eroding civil rights, along with the terror of mandatory vaccination. In this scam Dorey invents fictitious nurses that she diagnosed via Google with Lupus Panniculitis, brought on by compulsory HBV vaccination. What can members do? Why, donate their Maternity Immunisation Allowance of course. And why do this? Well fictitious members are already doing so because:

…without the AVN’s lobbying Parliament to get legislation put through to ensure their rights to government entitlements, they wouldn’t have this money or the Childcare Allowance anyway so they felt that we deserved part of it for our support of them.

Which is all a load of fiction in itself. Dorey and the AVN have no history of lobbying beyond writing offensive and ranting letters. Manipulation of emotion and embellishment are constant features in her scams. Donors never receive updates or breakdowns of where this money goes. This advertisement scam and this absconding family scam are two the OLGR confirmed raised money that vanished into Dorey’s pockets. In fact check page 81 of Ken McLeod’s comprehensive Meryl Dorey’s trouble with the truth part 3 to note:

A calculation of the total amount raised from all these appeals and scams, and others not mentioned here, approaches $500,000. None of it was processed according the relevant NSW legislation; where did it go?

In my mind it’s very clear who is vile, hate filled and cares naught for children.

I don’t believe her for a second.

PS: Do pop over to the site by @reasonable_hank, who had earlier published on Textagate. I mean, it’s not until you actually see a flyer with all that Texta….

Measles: A Gift from a Goddess?

One of the more ridiculous falsehoods spread by Meryl Dorey in her promotion of disease as better than vaccination, is that in ancient Sanskrit “measles” means “gift from a goddess”.

She further claims that this is so because robust health and “huge” growth follows measles. Which is not exactly what I’d expect to see in a child who’d been bed ridden, suffering fevers perhaps seizures, diarrhea, exhaustion, malnourishment, drowsiness, muscle pain, photophobia, dry cough, bloody nose, possible brain damage, etc, etc and of course the chance of death. This entire claim is utterly bogus and toweringly irresponsible given that some listeners will be influenced by it.

From page 26 of Dorey’s Iverell Forum presentation slides (AVN seminar teachings)

In fact the Sanskrit मसूरिका or “masuurikaa” translates variously as measles, lentil, eruption of lentil shaped pustules, procuress (female procurer) and smallpox. So, with apologies to Sanskrit we shall move on to examine exactly what relationship a Goddess may have with this disease and why. As with many early cultures and belief systems, significant phases in life are assumed controlled by divine power. Diseases are believed to come in response to divine retribution, anger, punishment or even the working of an evil witch or sorcerer.

With respect to this Merylism we at least have enough to visit the beliefs of rural Indian folk. Here we find the goddess Sitala Mataji also known as Shitala, Sheetala or just Sitala. Broadly speaking Sitala Mataji is the Hindu pox goddess, worshipped in Pakistan, Nepal, Bangladesh and particularly in Northern India and Western Bengal. With Bengal situated in the north-east of the Indian sub-continent geographical proximity supports a common anthropological view of infectious disease.

Sitala Mataji loves cold and coolness and this is reflected in her name. She likes cold food offerings cooked the day before. One derivation Shitala Devi means the Cold Goddess. Measles is caused by the anger of Sitala Mataji. When we talk about measles and this goddess it’s important to realise this is understanding measles in strictly religious terms. Hindus may refer to measles as choti mai or choti mata (the smaller mother) whilst smallpox is bari mai or bari mata (the larger mother). Before the eradication of smallpox in the 1970’s Sitala was associated with smallpox.

According to legend Sitala is one of seven sisters who live in the neem tree and who bring epidemic diseases. She is often in the company of Gheṇṭukarṇa, the god of skin diseases, Jvarāsura, the fever demon, the Cauṣaṭṭī Rogas, (the sixty-four epidemics), Olāi Caṇḍi/Olāi Bibi, the goddess of cholera, and Raktāvatī, the goddess of blood infections. The measles rash represents “heat” and “dirt” that must come out lest the child die. Child talismans of goat, lion or bear hair warding off the fear which measles brings, and indeed the way measles “frightens” children strongly reflect links to the spirit world.

Shrines to Sitala Mataji can be found near neem trees. Other talismans against evil spirits and fear include spreading neem leaves and rose petals across a child’s bed in the case of Punjabi Christians who also spread neem leaves on the floor and use them to brush the measles rash. Hindus place neem leaves over the entryway to the house and under the infected child’s bed.

They would also keep a can of wet cow dung at their door or child’s door so that people entering – who may be “impure” – can put their feet or leg in the wet dung which is “pure”, before entering to visit the victim. A herb kala dana which is also used for Evil Eye infections should be burnt as it’s smoke is good for measles, assisting the rash to “come out”. Some herbal teas assist in promoting fever which is viewed as assisting the heat and rash to leave the body.

Although Sitala looks out for children and mothers she is simultaneously destructive and protective. In An anthropology of infectious disease: international health perspectives, Inhorn and Brown (1997) cite a number of authors, writing:

Although Sitala is by nature cool when she is angry she becomes heated and attacks with pox diseases, overheating her victims as well. Excess heat in the body then causes the skin rash to appear. The idea is that the disease of measles is the goddess and that when measles occurs the goddess herself is within her victims, burning them. From this it follows that measles victims themselves are in something resembling a “godlike” state and it is appropriate for them and their families to follow a restricted “purification” diet while the disease is in progress [p. 308].

In order to placate Sitala Mataji parents wait until about the fifth day and having wrapped their child tightly in a white cloth take them for a blessing at the temple. The tight wrapping also increases perspiration and the progression of the rash. On returning from the temple wet cow dung is used to make symbols resembling ⋂ on the wall of the house or house compound.

Cotton wool is spaced out evenly stuck to the dung. Red ceremonial worship powder is dabbed onto the cotton wool as Sitala is further encouraged to chill out (no pun intended) with prayers said in the child’s name. The symbols also serve to warn others away.

As expected in areas of counterfeit vaccines/medication and where less than half of “allopaths” are properly qualified there are stories of families following doctors orders to the letter only to loose the child. Others who sought to placate Sitala Mataji and went to the temple found their child recovered. Some Hindu women suggest these beliefs and strong relationship between measles and Sitala are a “carryover” from when smallpox was a major killer.

The legend of the vengeful burning arises from the story of a poor daughter in law ordered by her cranky mother in law to prepare sweets and food for the Sitala Satam celebrations, which were the next day. The daughter in law did but exhausted and having fed her child about 11pm, fell asleep. At the stroke of midnight Sitala Mataji came by and was burnt by the stove which had not been put out. Sitala cursed this woman and said “As I was burnt so let your child be burnt”.

On waking the woman realised her folly and saw her child was burnt. Other villagers pointed out it was the young mother’s fault that Sitala had been pained by the hot stove, become angry and thus, that her child had become burnt. The woman got permission to seek Sitala in the forest and eventually came upon an old woman with dandruff and “some tiny microbes” in her hair. The old lady asked where she was going and if she could spare time to clean her hair of insects and such. The young mother being a rather selfless type complied, handing her baby to the old woman.

After about an hour the baby revived and cried and the mother suddenly realised the old woman was Sitala Mataji in disguise. Showing devotion she fell into the holy lotus position and begged forgiveness for her mistake. This made Sitala very happy who forgave the young mother and promised to always be helpful to her – as long as no stoves were left on on that particular day. The next year the young mother’s jealous sister in law purposely left her stove on so her child would be burnt by Sitala Mataji. She journeyed into the forest but ignored the old woman and returned with a dead baby.

Devastated, crying, seeking forgiveness from the young mother and praying with true devotion to Sitala Mataji she begged the goddess “to make the dead child alive”. Sitala Mataji then blessed this child and later the jealous daughter made a confession and asked for forgiveness. So, the festival became one celebrated with devotion. All sweets and food are prepared the day before. Stoves are turned off and sprinkled with water. Devotees have a cold bath in the morning, and it is women and small children who worship mostly seeking blessing from the goddess Sitala Mataji.

The impact of this legend may be rightly gauged as profound. The life and death of a child is solely down to offending or proper appeasement of the goddess Sitala Mataji. In some North Indian villages as reported by Inhorn and Brown [p. 311] 74% of mothers believe measles cannot be prevented “whether through immunisation or otherwise”. It is a dangerous yet essential part of life. 70% believe no doctors should be seen lest the goddess – who resides within measles – is offended. Of 18 cases among Sikhs in India none were taken to a doctor. Three died [p. 313].

Apart from increasing perspiration, wrapping also prevents “measles-associated pneumonia” – a widely held fear. It is believed pneumonia is caused by cold. Even after recovery, isolation and wrapping continues to prevent “breathing problems”. Sitala has a brother god who causes the gasping for breath seen in pneumonia which suggests measles-pneumonia is also a part of Hindu mythology. In families with severe poverty and illiteracy other children die of dehydration from measles induced diarrhea, which is also seen as a means of removing the heat inflicted by Sitala Mataji.

In simple terms, in the cultures Dorey was misrepresenting, measles is seen as a curse from a goddess. One who demands in response such absolute devotion that children die as their superstitious parents fear offending her with medicine and instead smear cow dung on the walls of their home, pray and burn ritual herbs. In a fit of anger she attacks and burns small children through the fault of the mother who must then carry the burden of hit and miss spiritual appeasement. It is these very beliefs and others like them that will for a long time prevent significant reduction of measles in developing nations.

Clearly there is no gift from any goddess. No “huge” growth spurt. Only a pitiful struggle for survival and the fear of Sitala’s brother god. Ken McLeod on page 24 of Meryl Dorey’s trouble with the truth part 3: lies and fraud offers [bold mine]:

In a Sanskrit dictionary the word “masuri ” means “small-pox,” and the Sanskrit equivalent of the English word “measles” is “masurika मसूरिका”, from ‘a kind of herb’, ‘lentil’ or ‘pillow’, as in “an eruption of lentil-shaped pustules.” There is no etymology involving gifts from goddesses. The World Health Organisation tells of a superstition in the Indian subcontinent that smallpox resulted from a wrathful kiss by the Goddess of Smallpox, Shitala Mata. That is quite the opposite to Dorey’s claim.

One must pause and wonder if Dorey has any remote appreciation of the harsh living conditions and unbridled suffering such villagers may endure. Or if she understands their struggle as she sprouts her own cow dung over the simple truths that control their quality of life. If she is so inclined then why not smear cow dung on her own walls or offer a can full at the next pox party?

Strange isn’t it. We won’t see the antivaccination devotees stepping in wet cow dung before crossing the threshold to visit a sick child. Nor would we see devotees of Sitala Mataji giving their children the saliva of children already infected with measles. All things considered I’m pretty sure who is the most misguided.

Gift from a Goddess? I call cow dung.